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Follow Through For Great Events

Follow through is what we are seeing when we admire the beautiful tall arced posture of a golfer whose ball is headed straight down the fairway or the powerful coiled position of a baseball player as the ball he has hit heads for the centerfield fence.

Follow through means carrying motion through until a plan or activity is concluded. It is a fundamental taught to anyone learning golf, baseball, or tennis because the momentum of continuing the swing after the ball is struck creates the force that delivers power. Follow through is also critical for events planners. It is the difference between events that are good enough and those that are great.

Solid follow through ensures attention to detail and saves time and money because we don’t have to re-do work or finish what someone else started. Follow though prevents mistakes and helps eliminate last-minute chaos caused because critical details were left unfinished.

The university opened last month for the new academic year which meant a flurry of back-to-back events for thousands of people, all compressed into a short timeline. Watching the work crews hurriedly set up tables to accommodate 1,000 picnic guests, I noticed that one man was not snapping table legs firmly into place. For him, this was a time saving short cut, but this dangerous lack of follow through meant tables would likely collapse spilling hot food and drinks on unsuspecting guests.  The consequence: We had to stop progress and recheck all tables.

Many large trash receptacles were delivered to the site to be distributed to pre-determined locations. Instead of following through and arranging them according to plan, the delivery people unloaded the containers into a massive group far from where they would be used and went home for the day. What’s worse, they delivered numerous cans that had not been emptied from a previous event! Their lack of follow through meant people had to be pulled from other jobs and deployed to solve the problem.

Follow through is everyone’s responsibility. It could be that the man setting up tables had never been shown how to lock legs or that the trash receptacle delivery personnel were never told where to put the containers. If so, it means that someone in their organizations failed to follow through with good training and complete instructions.

Here are five tips for ensuring good follow though:

  1. Do what you say you are going to do. If you accept responsibility for certain tasks, be sure they are complete, accurate, and on time. Follow through to be certain you have met your obligations by reviewing meeting minutes and checking your own notes.
  2. Handle tasks once. While events planners must be adept multi-taskers, the more times you handle a task, the more you are likely to forget details or run out of time to complete them. Whenever possible, handle things once, complete them, and move on. Don’t leave details dangling.
  3. Organize all components of an event on a spreadsheet. Check each off as completed. Follow through by double-checking the list with members of your team.
  4. Make decisions and stick to them. Ambiguous or tentative plans leave the door wide open for lack of follow through because everyone is waiting for a decision and in the meantime, moves on to service other needs. If plans must change, be certain this is communicated and that new tasks are assigned and those that are no longer needed are cancelled.
  5. Build follow through in to planning. Follow through with your team by periodically meeting to review progress, identify trouble spots, and revise plans, if necessary.
  6. Always file a debrief detailing what worked, what didn’t and why—doing so is the ultimate follow through and helps ensure mistakes won’t be repeated and that events continue to improve year after year.
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Drive Events Like A BMW

Enrolling in BMW Performance Driving School was my New Year’s treat to myself and it didn’t disappoint. It was challenging, adrenaline-pumping fun, and most of all, instructional. But before the panic braking, sliding, timed laps, and stability control exercises, we started in the classroom with a clear set of objectives. They were 1. Safety; 2. Have Fun; 3. Learn Something.

Before we ever approached the cars, we talked about fundamentals like proper adjustment of mirrors and seats, posture in the driver’s seat, how to hold the steering wheel, and learning to look much farther down the road than most drivers typically do. At day’s end, the pièce de résistance was being a passenger on a hot lap driven by a professional race driver who incorporated all of the techniques we had learned into an exhilarating, heart pounding, thrill ride around the track. I’ll never forget it.

On the way back to the hotel it occurred to me that the lessons of performance driving school are 100% applicable to special events management. Here are some ways we can put those course objectives into practice to create our own unforgettable special events in 2018:

  1. We’re all well aware of the news and that crazy people can wreak havoc on gatherings anywhere, anytime. But imminent threats aren’t always from active shooters or terrorists. While we must have those plans, you are much more likely to experience unexpected severe weather, a medical emergency, or the need to evacuate due to a fire. As we begin 2018, all events should be reviewed for the fundamentals, beginning with safety. Resolve to develop a comprehensive safety plan in concert with campus emergency management professionals. Practice it. Be certain all staff members know what to do in case of emergency. Learn panic braking before you need it!
  2. Have Fun. This year instead of retreading events, resolve to ensure the trip to your campus, or to your recruiting or fund-raising reception or whatever the occasion might be, is fresh, interactive, and truly fun. People have limited time and the choice to attend your event means something else won’t get done. Make your events worthwhile by inviting an infusion of new ideas, volunteers, and willingness to make things exciting, an experience they’ll never forget.
  3. Learn Something. Isn’t this the reason we do events in the first place? Special events are the perfect opportunity to deliver carefully crafted messages about our schools to people who have opted to spend their time with us. Crafting events that deliver great learning may require looking farther down the road than we typically do. Does the horizon reveal a milestone occasion in your school’s history? Is there an important discovery that will be announced soon? Start planning now to celebrate and educate by building great events around these natural hooks. Our guests are groups of interested persons who want to be part of our universities. Take full advantage by being certain the purpose of each event is clearly communicated. Everyone should understand the reason for being there when they accept the invitation, but most important, should be able to articulate it at the end of the day. Just like BMW Performance Driving School.

Best wishes for much success in 2018!