Posted on

Build A Better Board

Board development is the most important duty of a non-profit executive director, even though those words may never be mentioned in his or her job description.  Having the right board members, and a continual supply of more of the same, makes the difference in whether an organization thrives or shrivels. Building an effective board is not a one and done job, instead, it is a constant exercise in strategy, cultivation, and engagement. A few weeks ago, I posted about building bylaws. Once your bylaws are in order, it’s time to focus on building a better board.

Because board members and the talents they possess are the tools in your tool kit, members should be recruited because they have the skills the organization needs to develop, implement, and sustain its strategic plan. Board members should not be invited simply because they have a high-profile name in the community or they are someone’s friend. An astute executive director looks three to five years down the road to forecast what the needs will be and starts building a list of prospects. For example, if an important fund-raising campaign is on the horizon, grooming and recruiting future board members with track records of fund-raising success is critical. If a major building project is in the offing, recruiting a few members with engineering backgrounds might be useful. If engaging young alumni is a priority, identifying people who fit that category is imperative.

Always strive to develop a diverse board, one that includes a balance of gender, and a wide range of ages and ethnicity. There is strength in diversity and having people with many points of view will help keep your board relevant and prevent it from devolving into a clique.

Board membership should never be a person’s first involvement with your group. Instead, identify board prospects from a list of people who attend your events, are volunteers, and who are donors. These people are your true believers. Start inviting them to additional events, ask them to serve on committees, and engage them more personally. Observe to see if they are reliable and if their interest deepens before approaching them about joining the board. Non- or minimum-level donors should not be board members. Instead, consider these people long-range prospects and begin to increase their involvement in other ways with an eye toward possibly growing them to a higher level of involvement. Having a 100% donor board is important because it gives you credibility when it’s time to ask others for contributions.

Once board prospects are identified, the executive director should meet one-on-one with each possible nominee to describe what is involved. It is important for people to understand the time and financial commitments, length of term, and what the board’s priorities will be during their tenure. Don’t extend a nomination if you hear objections about how much time the board may require, constraints on the person’s availability to attend meetings, or reluctance to support at the required donor level. Listen carefully to avoid accepting a polite “yes” from someone who is flattered to be asked, but who won’t actually fully engage. Never try to persuade someone whose initial answer is “no.”

Once new members are elected, hold an orientation to familiarize them with financial information, bylaws, strategic plans, projects in process, and things like acronyms or other organization slang. Begin to merge old and new board members by holding a planning retreat and assigning everyone to at least one working committee. Create a buddy system where continuing board members are matched with newcomers to serve as guides while the new people learn the ropes.

Make board experience meaningful by giving meaty assignments and being certain everyone is fully engaged in important projects that are consistent with their skills. Making the board experience robust and satisfying will ensure you’ve created an excellent group of ambassadors who will support your cause long after their terms expire, and who will be invaluable in helping you recruit the next batch of great board members.

 

 

Posted on

Freshen Up, Attend A Conference

The annual meeting of the North American Association of Commencement Officers (NAACO) just wrapped up. It was three days of shared ideas, access to resources, and making connections with other people who do the same work. We heard from subject matter experts, swapped ideas, told war stories, learned about best-practices, and participated in provocative, motivating sessions designed to dislodge us from our ruts and push us to rethink business as usual. For people who work in the niche world of academic ceremonies, rubbing shoulders with others who do the same and listening to authoritative presenters can be a font of useful how-to information and a confidence-building validation of our own practices. We left feeling refreshed, heads swimming with ideas and phones filled with new contact information. We also made connections with quality vendors who are themselves subject matter experts, and who offer tools that can make our jobs easier.

I believe that all employees should attend at least one annual professional meeting. Nothing grows committed, creative, motivated, and effective employees more quickly than signaling that you respect them enough to invest in their continuing education by sending them to a conference. Attending a conference is not only mentally rejuvenating, it is the most efficient and cost-effective way to update employees about the latest thinking in their specialty areas. Without this infusion of new information and ideas you and your staff are simply talking to each other in a stale echo chamber of “that’s the way we’ve always done it.” By staying home, you miss developing a network of colleagues with whom you can consult to solve problems, or whom you can call to celebrate success. Contact with professionals from other schools keeps us fresh through the cross-fertilization that can only come from listening to others who work in our field. Attending also keeps us abreast of learning about new tools and technologies that help us all do a better job for our schools. Being an active member of professional organizations has added a dimension of quality and satisfaction to my professional journey that cannot be overstated.

Here are three organizations that have been enormously helpful to me and that have served me well as vibrant, reliable resources for quality continuing professional development and have led to a network of colleagues who have become personal friends:

Council for Advancement and Support of Education (CASE).This international organization offers a year-round calendar of conferences, plus webinars and publications for people who work in all aspects of advancement. Of particular note is their selection of specialized summer “institutes” that provide excellent foundation training for newcomers designed to help get employees up-to-speed quickly by immersing them in higher education how-to and best practices. As careers develop, CASE has excellent programming for people at all levels and offers opportunities for meaningful volunteer and board involvement. Case.org 

North American Association of Commencement Officers (NAACO). This group is tailored for people who manage commencement and other academic ceremonies for U.S. and Canadian schools. It offers a wealth of specialized best practice information for commencement planners, provost’s staffs, registrars, and special events planners. The group hosts an annual conference and regional meetings throughout the year. Naaco.org

Protocol and Diplomacy International-Protocol Officers Association (PDI-POA). Traditionally, most PDI-POA members came from military or diplomatic backgrounds but in the past eight years, academic event planners have been the fastest growing segment of this organization’s membership. Collegiate event planners have been welcomed into the fold because we often host people and occasions that demand observance of protocol. It is necessary that we understand customs and expectations for everyone from government officials, military officers, famous authors, scientists, artists, celebrities, and international visitors and imperative that we understand their customs and expectations. Because the group’s members hail from all over the globe and include leading experts and authors on all aspects of protocol, PDI-POA is an excellent resource. PDI-POA hosts an annual forum and also offers regional workshops. Membership is particularly beneficial for people who plan president’s or chancellor’s events, who handle VIP and dignitary events, and special events planners who field a wide variety of ceremonies and occasions from every corner of campus. Protocolinternational.org.

 

 

 

 

 

 

Posted on

We Could All Use A Peach Corps

Atlanta’s Hartsfield-Jackson International Airport is one of my favorite places. It is a clean, friendly model of efficiency, organization, well-curated shops, eating establishments, and services. On top of that, it’s pretty swell as a first-rate international airport. This week, it is also a model for special events planners tasked with organizing major events. It is Super Bowl week in Atlanta and the city is expecting an estimated 150,000 out-of-town visitors, many of whom will arrive by air. Predictions are between 65,000 and 75,000 more people than usual will fly the game’s official airline and Hartsfield-Jackson’s main tenant, Delta, in the days leading up to and just after the big event.

Atlanta is already the busiest airport in the world, but as I navigated my way through the conspicuously extra-crowded terminals during Super Bowl week, I was impressed because things were still working beautifully. The corridors, gate areas, and restrooms were clean, and waiting lines for everything from security to fast food were reasonable. This was thanks to months of careful planning to ensure everyone was prepared for the big week.

While the Atlanta Super Bowl Planning Committee has been meeting for more than a year, according to the January issue of Delta’s Sky magazine, the company also began months ago to plan appropriate staffing, smooth traffic flow (including ensuring competing teams’ hometown fans don’t arrive and depart from adjacent gates), ordering adequate food and beverages, arranging for additional flight attendants and pilots, and purchasing extra catering and fuel to accommodate the super-sized crowd. Plans even extend to having added supplies of pillows, blankets and toilet kits ready for the inevitable travelers who plan to await flights home by sleeping at the airport.

A key component of Delta’s success is that the company recruited employee volunteers to act as airport ambassadors. Dubbed “Peach Corps,” because Georgia is the peach state, volunteers were interviewed and selected for their expertise and commitment to customer service. They have distinctive uniforms making them easy to spot and they were readily apparent today, strategically deployed near trains and other critical junctions to direct people and answer questions. I watched as one assisted a panicked woman who had misplaced her cell phone. After calming the frantic woman, the volunteer called her number to locate the phone. It wasn’t long until the woman’s back pocket was buzzing and everyone nearby enjoyed a good laugh with the relieved customer. “Don’t tell your kids,” someone joked. The gracious sincerity of the Delta volunteer was impressive.

The takeaway for collegiate events planners is that when we are anticipating a major event on campus, no detail can be overlooked. It’s not business as usual and assuming that our regular systems, good though they may be, will not buckle under the strain is foolhardy. Creating our own Peach Corps could be just the thing to ensure that alumni, donors, prospective students, and friends enjoy a hospitable experience and take home great memories every time they enjoy major events on our campuses.